2025年の節分の日は2月2日でした。この動画を撮影した日です。近年の日本では恵方巻きを食べる習慣があります。Setsubun in 2025 was on February 2nd, which is the day I filmed this video. In recent years, it's become new tradition in Japan to eat Ehomaki on Setsubun. 動画内では恵方巻きの他にも日本のスーパーで見られるものを紹介しています。In this video, besides Ehomaki, I also introduce various items you can find in a Japanese supermarket.
Trivia💡
When Did Japanese People Start Eating Ehomaki?
Ehomaki became a common tradition across Japan in the late 1990s, thanks to convenience store marketing!
Originally a Kansai region custom, Ehomaki was first sold by 7-Eleven in Hiroshima in 1989. After it became popular locally, 7-Eleven expanded sales nationwide in 1998, using the name "Ehomaki." The unique practice of eating a whole sushi roll silently while facing the lucky direction caught people’s attention. Media coverage further boosted its popularity.
As other convenience stores and supermarkets followed, Ehomaki quickly became a widely recognized part of Japan's Setsubun celebrations.